Description
This is an original Popular Resorts of San Francisco folding postcard folder, dated 1912 by handwritten initials “G.O.H. 1912” on the front cover in beautiful old-style penmanship. The folder features a full accordion-style strip of vivid color lithograph postcards, each showing iconic San Francisco-area resorts, beaches, and scenic destinations as they appeared in the early 20th century.
This souvenir predates World War I and was likely sold at a hotel or tourist shop, capturing the golden age of California tourism. The lack of a printed publisher is common for this style, especially for regionally distributed items, and does not detract from its collectible value.
Key Points That Make This Item Rare and Valuable:
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Authentic 1912-dated souvenir from early San Francisco tourism
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Accordion fold postcard strip fully intact with rich color lithography
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Rare “Popular Resorts” theme, less common than general exposition or city views
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Handwritten 1912 date adds provenance and personal charm
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Very Good condition – complete, no tears or writing inside, clean cover
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Represents a key moment in San Francisco history during the Edwardian era
This is a scarce and attractive piece of ephemera that offers a firsthand look at California travel culture over 110 years ago. A great addition for collectors of vintage postcards, San Francisco memorabilia, or early 20th-century Americana.
Ships with care. Questions are welcome.
