Description
Original 1920 Wedding Ring Sentiment booklet, Seventh Edition, published by The Traub Mfg. Co. and connected to the celebrated Orange Blossom wedding and engagement ring line. This small-format bridal jewelry booklet combines romantic wedding-ring history, illustrated 1920 ring styles, and period advertising copy promoting Orange Blossom rings in gold, white gold, green gold, and platinum.
This example is especially appealing because it includes the local jeweler imprint for Gifford, “Gifts That Last,” Jewelers Since 1836, 36 North Main Street, Fall River, Massachusetts. The booklet was likely offered to bridal customers as a keepsake and sales piece for Orange Blossom wedding rings.
Highlights include:
* Copyright 1920 by The Traub Mfg. Co.
* Stated Seventh Edition
* Orange Blossom wedding and engagement ring advertising content
* Illustrated pages showing period ring designs
* Discussion of making over old-fashioned wedding rings
* Local Gifford Jewelers imprint from Fall River, Massachusetts
* Strong crossover appeal for collectors of antique jewelry advertising, wedding ephemera, Traub / Orange Blossom material, and Massachusetts local history
Condition: Original antique booklet with age toning, light cover soil, edge and corner wear, and normal handling wear from age. Interior pages present nicely with attractive period illustrations and typography.
A scarce and charming 1920 bridal jewelry advertising booklet documenting the marketing of Orange Blossom wedding rings during the platinum and white-gold era of early 20th-century engagement jewelry. Please view all the photos.
