Description
Original 1928 Fireside Gifts dealer catalog from Fireside Industries, Inc. of Adrian, Michigan, issued for Fireside “Members” who sold the company’s gift and craft lines. Features a striking Art Deco pictorial cover and is packed with whimsical and practical merchandise aimed at home decorators, crafters, and juvenile gifts.
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Dated August 1, 1928 on the bound-in “Confidential Price List to Fireside Members Only”
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Includes original unused general order blank plus Hooked Rug Outfit order form
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Retains the complete bound-in sheet of “DISCONTINUED” gummed labels, with a few labels slightly lifting and lightly adhering to the facing order page, and the original typed instruction slip explaining how dealers should update their Materials Catalogue
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Contents include hooked rug patterns and outfits, juvenile “Gifts with a Chuckle” (penguins, clowns, nursery hangers), decorative accessories, brushes, enamels, lacquers, flat paints, varnishes, and other craft and decorating supplies
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Foreword and price list make clear this was a confidential wholesale/dealer catalog, not a retail booklet, making surviving examples especially appealing to trade catalog and advertising ephemera collectors
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Illustrated throughout with product drawings and photos; excellent period reference for Art Deco design, hooked rugs, toys, and paint/finish packaging
Approx. 9″ x 7″, stapled softcover. Interior pages show light age toning but are generally clean and legible. Small stain on the inside order-blank page, small spot and a little handling soil to the otherwise blank back cover, minor edge and corner wear including a soft lower-corner crease. No writing or cutouts noted; order blanks, price list, label sheet, and instruction slip all present. Please view all photos to judge condition and completeness for yourself.
A scarce and unusually complete 1928 Fireside dealer kit that displays beautifully and offers a vivid snapshot of interwar American home crafts and gift merchandising.
