Description
Original mid-century advertising letter, illustrated-product order form, and matching unused reply envelope from Apex Originals, 246 Fifth Avenue, New York 1, N.Y. This unusual mail-order piece promoted risqué glamour photographs and home-viewing material to adult customers, with discreet delivery in a plain wrapper.
The detailed form offered an intriguing range of period formats:
* 4-by-5-inch glossy photograph sets
* 2-by-2-inch color-slide sets
* Stereo 3-D color slides with a promotional viewer
* Three different 50-foot 8mm movie reels
* Contemporary pricing, minimum-order terms, and customer age verification
The pre-ZIP “New York 1, N.Y.” address, typography, pricing, and emphasis on stereo photography and 8mm home movies point to a likely late-1950s or early-1960s date. The confidential language provides an authentic glimpse into how adult glamour material was discreetly marketed before modern video and internet distribution.
Especially desirable as a matched grouping, the original reply envelope remains unused and was designed to return the completed form and payment to Apex Originals. Advertising pieces of this nature were typically discarded, making a surviving letter, order form, and matching envelope an uncommon addition to collections of vintage erotica, pin-up material, 8mm film history, stereoscopic photography, New York advertising, and mid-century mail-order ephemera.
The order sheet retains its original mailing folds and shows creasing, light handling wear, and mild waviness. The envelope displays light age toning and minor edge and corner wear. Please view all the photos for the complete condition and presentation.
