Description
A striking and unusual piece of original Pepsi advertising design art, this vintage hand-colored concept rendering appears to show an illuminated or animated display idea centered around a Pepsi cup image. Executed on translucent tracing vellum or similar paper, it includes working design notes and a lower schematic referring to a revolving cylinder with bands of color, light, and glass, giving it the feel of a true pre-digital presentation piece rather than ordinary printed Pepsi memorabilia.
This is the kind of one-off commercial art that rarely survives. Unlike mass-produced signs, posters, or magazine ads, this appears to be an actual design-stage rendering created to communicate a display concept. The visual impact is excellent, with vivid color, a strong Pepsi graphic, and technical notations that add real historic interest for collectors of advertising art, soda fountain material, display design, and Americana.
Approximate paper size is 15.5 x 21 inches.
Key details:
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Original vintage Pepsi concept rendering, not a standard reproduction print
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Hand-colored presentation art on translucent vellum or tracing-type paper
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Includes design notes referencing light, glass, and a revolving color cylinder
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Boxed TWD studio or control stamp at lower right
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Strong large-format display size at approximately 15.5 x 21 inches
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Preserved in a protective sleeve and housed in an old black presentation/storage roll
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A scarce surviving example of pre-digital advertising and point-of-purchase display design
Condition is very clean overall with expected age-related handling and storage characteristics consistent with vintage commercial art materials. This is a highly collectible Pepsi piece with crossover appeal to advertising, design, and ephemera buyers. Please view all photos carefully for the best understanding of condition and presentation.
